23. Sales Mindset 101 (Sales For People Who Hate Sales)

We’re talking about the big, bad, “S” word today .. no, not that word … we mean SALES!! 
In this episode we reference:
– To Sell Is Human by Daniel Pink
– Cognitive Dissonance, a concept first introduced by Leon Festinger
– FEAR prompts a physiological response that can sabotage your success, according to health experts at the University of Washington
– Getting Over Your Fear of Cold Calling, Harvard Business Review article by Weldon Long
– Statistics about Sales, compiled by zety.com
–       According to Baylor University, “The average salesperson generates roughly one appointment or referral from every 209 cold calls.

–       The average sales conversion rate across all industries is between 2 and 4 percent, according to Statista

–       50 percent of all sales happen after the 5th contact, but most reps give up after just 2, according to InsideSales

–       Only 2 percent of sales happen at the first meeting, according to MarketingDonut
No discussion of sales is complete without some good Brian Tracy Sales Quotes. Here are a few of Rachel’s favorites:
– “Your most valuable asset can be your willingness to persist longer than anyone else.” 

– “Think continually about what you want, not about what you fear.”

– “Never say anything about yourself you don’t want to come true.”

– “Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.”


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